Desgin Gin
2015 - 2020
Desgin Gin is an 'American Modern' gin created by myself and Alex Levin in March of 2015. From a simple, semi-drunken misspelling, an idea was born to create a brand with and for fellow creative people. The work here is but a small segment of the work I've done with the brand.
![image of a bottle of liquor](/assets/images/casestudy/desgin/maruska-desgin-desgingin-1.jpg)
![image of awards](/assets/images/casestudy/desgin/maruska-desgin-desgingin-4.jpg)
![image of a bottle of liquor](/assets/images/casestudy/desgin/maruska-desgin-desgingin-3.jpg)
![image of a bottle of liquor](/assets/images/casestudy/desgin/maruska-desgin-desgingin-2.jpg)
![image of desgin logo](/assets/images/casestudy/desgin/maruska-desgin-desgingin-18.jpg)
![image of a letterheads](/assets/images/casestudy/desgin/maruska-desgin-desgingin-5.jpg)
![image of liquor website](/assets/images/casestudy/desgin/maruska-desgin-desgingin-10.jpg)
![image of liquor website](/assets/images/casestudy/desgin/maruska-desgin-desgingin-9.jpg)
Collaborations
Sunday Afternoon
I got to work with some amazing artists and make some incredible friends over the course of Desgin's lifetime. This series was created in collaboration with Sunday Afternoon - Typography by Juan Carlos Pagan & photos by Josh Dickinson.
![image of liquor bottle poster](/assets/images/casestudy/desgin/maruska-desgin-desgingin-7.jpg)
![image of liquor bottle and typography](/assets/images/casestudy/desgin/sundayafternoon/maruska-desgin-8.jpg)
![image of liquor bottle and typography](/assets/images/casestudy/desgin/sundayafternoon/maruska-desgin-9.jpg)
![image of liquor bottle and typography](/assets/images/casestudy/desgin/sundayafternoon/maruska-desgin-10.jpg)
Cocktails
Photography
Everybody loves a little bit of cocktail porn. We took a more graphic and eye-catching approach vs the traditional lifestyle.
![image of cocktail](/assets/images/casestudy/desgin/maruska-desgin-desgingin-12.jpg)
![image of cocktail](/assets/images/casestudy/desgin/cocktailporn/maruska-creativejuices-21.jpg)
![image of cocktail](/assets/images/casestudy/desgin/cocktailporn/maruska-creativejuices-2.jpg)
![image of cocktail](/assets/images/casestudy/desgin/cocktailporn/maruska-creativejuices-22.jpg)
![image of cocktail](/assets/images/casestudy/desgin/maruska-desgin-desgingin-13.jpg)
![image of cocktail](/assets/images/casestudy/desgin/maruska-desgin-desgingin-14.jpg)
![image of cocktail](/assets/images/casestudy/desgin/maruska-desgin-desgingin-15.jpg)
![image of cocktail magazine](/assets/images/casestudy/desgin/maruska-desgin-desgingin-16.jpg)
Typography
Experiments
We did lots of typography experiments to advertise and build the brand.
![image of typographic posters](/assets/images/casestudy/desgin/maruska-desgin-desgingin-8.jpg)
![image of man wearing hoodie](/assets/images/casestudy/desgin/creativejuices-typography/maruska-creativejuices-9.jpg)
Alex Levin acting like a child.