Brand Extension

My first project with burnt was to take the branding created by sunday afternoon and expand it to the web. I explored a wide variety of solutions to discover how best to tell their story. Their branding was built on a rich love of historical artwork and literature — we tried to bring many references of that rich history into the designs.

From generative imagery to editorial dialogues, I built out a variety of tools to help them create narratives. With the ever-evolving community dialogues of web3, I built a flexible environment for them to comment on the daily happenings through subtle art choices.

As their company and product offering grew, their branding system needed to expand to scale. As they created internal initiatives and external products, they needed a system of logos to support sub-brands, products, and new business units.

Xion Launch

Their first major launch was Xion, a blockchain that powers their web3 infrastructure. We built out a multi-site structure to house the growing number of digital pieces. Allowing the Burnt brand to be the parent to their multi-faceted projects, we designed xion with its own branding language to give it a stand-alone identity.

Studio

The second major launch was the addition of burnt studio — the marketing arm of the company aimed at developing business and consumer level use cases for web3. Their goal was to lower the barrier of entry for consumers who haven't fully bought into web3 yet.

Utilizing the technology the Xion team was building, studio built creative wrappers and engaging frameworks to help sell future ideas.

Exodvs Product Design

Exodvs was Burnts first consumer-facing product, aimed at building spaces for creators and their fans to own a seat at the table together. Designed with brands and individuals in mind, we built out a mini-universe for the interconnected web they were developing. I designed the product ux and ui of exodvs along with the access passes that were created upon joining a house.