Radzero Branding

Asa Alger is working on a project aimed at dynamically creating clothing apparel. With digital printing and unique web applications, he is able to create one-off prints unique to every customer. Together we wanted to create a branding system that reflected that feature and we came up with a logo that can change on every print. Starting with a series of glyphs, we can place them on a grid, changing the shape and flow of each mark.


Art Director