Desgin - Creative Juices

Desgin Gin is an ‘American Modern’ gin birthed by myself and Alex Levin in March of 2015. We needed a place to house our cocktail recipes, which were created for both our at-home audience and our bartending partners, so we built a custom web app for our database.


I wanted to develop a fun 'drunken' style of typography for the campaign imagery. Tried to capture the feeling of looking through the bottom of a glass at a menu and having that sense of happiness at the end of night.

Cocktail Photography

Creating a database means we need lots of content so we've been documenting cocktails like crazy. Here are some of my favorites.