B by Brandie

Branding & Creative Direction

In 2012, Brandie Gehan reached out to me for assistance in building an identity for her new tableware company. I worked as the creative director for the following 4 years, leading a team of 10 - 15 who were responsible for production and marketing. The design and development of the e-commerce website and the sourcing of the line of products were all done in house.

Web Design

E-commerce Website

House of 207 - my digital agency - was in charge of designing, developing and maintaining their e-commerce website. It was built from scratch using Magento and had several sister sites for internal and external clients.

Manufacturing

Product Design

I led the design and development of the line of products, including the tableware, glassware, and flatware. We had over 120 SKUs ranging from candles to fine bone china. These were sourced by our internal team and produced all over the world from poland to portugal to china.

Brandie Home

Licensing Products

I led the design, development, and marketing of our licensing products. Featured below is our affordable line named Brandie Home which was targeted at big box retailers.